Profile & Professional Background

Danijela Petrovic is a commercial leader with over two decades of international experience in sales and business development across technology, legal services, and industrial sectors. She has built her career on creating commercial strategies, leading negotiations, and cultivating long-term client partnerships across diverse markets.

Before joining Saga as Chief Commercial Officer, Danijela played a key role in driving international expansion for a legal technology provider, where she doubled customer adoption in the Nordics and expanded the company’s presence in Germany. Earlier, she managed multimillion-euro sales projects for global providers of beverage packaging equipment, successfully leading cross-border negotiations and overseeing major client accounts across Europe, the Balkans, and the Middle East.

At Saga, she is responsible for shaping and executing the company’s commercial strategy, client development, and international growth. Beyond her role at Saga, Danijela contributes to the broader business community as a mentor for startups and coach for entrepreneurs, supporting growth in sales strategy and market development.

Education

Danijela holds an Executive MSc in Business Administration and Strategy from the University of Amsterdam and a Master’s degree in International and Diplomatic Studies from the University of Trieste. She is also a Certified Revenue Architect and an executive member of Pavilion.