Saga recently returned from the 2025 Swiss Bar Association Congress in Lucerne with both new connections and a deeper understanding of the Swiss legal community’s approach to innovation. Over three days of conversations, workshops, and presentations, one thing became clear: the conversation around legal AI in Switzerland is shifting—from curiosity to cautious engagement.
A market on the move
Historically, legal AI adoption in Switzerland has been limited. This cautiousness is not due to lack of interest, but rather a strong focus on legal quality, data security, and integration with domestic legal sources. At the congress, many lawyers expressed interest in solutions that meet these requirements—tools that don’t just promise speed, but that align with Swiss legal standards and working methods.
Saga’s workshops, demos, and booth conversations confirmed that there is strong potential in the market—but it must be earned through credibility, transparency, and relevance. The lawyers we spoke with are not looking for flashy features. They’re looking for reliability, compatibility with Swiss legal content, and clear answers to questions around data use and security.
Content-driven conversations
Saga’s presence at the congress was built around one idea: content over claims. Through hands-on demos and legal use cases, we focused on how AI can enhance—not replace—legal expertise. Our sessions emphasized how AI adoption is not just about technology, but about change management, user training, and integration with legal processes.
The feedback from our session “GenAI in Practice for Lawyers and Law Firms” was a highlight. Delivered together with our Norwegian team, the session was well-received for its interactive format and concrete insights into practical implementation.
Looking ahead
This event marked a meaningful entry point for Saga into the Swiss legal market. We met with many engaged professionals—both at our stand and in informal discussions—who challenged us with sharp questions and useful perspectives. It confirmed what we already suspected: there is an appetite for responsible, lawyer-centric AI. But there’s also a clear expectation that providers understand and adapt to local context.
We are grateful to the Swiss Bar Association and all the participants for creating space for this important dialogue. Saga will continue to follow up on the relationships and opportunities started in Lucerne—and we look forward to contributing to the evolving legaltech landscape in Switzerland.
